Aura Wellness
Tampa Bay's medical aesthetics & wellness destination
Project Overview
Aura Wellness offers medical weight loss, CoolSculpting, and hormone therapy led by a board-certified nurse practitioner. The goal was a site that felt as calm and premium as the treatments themselves, while making it effortless to book a consultation.
We designed a moody, editorial dark theme with warm gold accents and elegant serif typography, paired with clear service pages and a persistent appointment CTA. Telehealth availability and real testimonials build trust before a visitor ever picks up the phone.
Skills Performed
Branding Guide
Visual Identity System
The visual direction draws from the intersection of precision and warmth — a deliberate tension between structured, high-contrast typographic systems and a color palette that feels tactile and considered. Every choice was made to signal credibility without coldness.
Inspiration came from archival print design and editorial fashion — spaces where restraint and bold decision-making coexist. The result is a brand language that communicates at speed: instantly readable, unmistakably distinct, and built to scale across digital and physical touchpoints.
Color Palette
Typography
Heading
Cormorant Garamond
Elegant serif with an italic accent variant, giving the brand a boutique, spa-like warmth.
Body
Inter
Clean, legible sans-serif for treatment details and scheduling, keeping the clinical information easy to scan.