Roses by Lina
Luxury floral design studio — built to bloom online
Project Overview
Lina needed more than a website — she needed a digital space that matched the care and artistry she puts into every arrangement. The goal was to translate the warmth of a boutique floral studio into a clean, elegant online presence that converts visitors into clients.
We built a bilingual (English/Spanish) site with a custom inquiry form, an image-forward gallery, and a mobile-first layout that feels as curated as the arrangements themselves. The result is a site that communicates luxury, approachability, and trust at a glance.
Skills Performed
Branding Guide
Visual Identity System
The visual direction draws from the intersection of precision and warmth — a deliberate tension between structured, high-contrast typographic systems and a color palette that feels tactile and considered. Every choice was made to signal credibility without coldness.
Inspiration came from archival print design and editorial fashion — spaces where restraint and bold decision-making coexist. The result is a brand language that communicates at speed: instantly readable, unmistakably distinct, and built to scale across digital and physical touchpoints.
Color Palette
Typography
Heading
Playfair Display
Elegant serif chosen for its romantic, editorial quality — sets a tone of luxury and timelessness.
Body
Montserrat
Clean geometric sans-serif that pairs with Playfair to keep the UI approachable and easy to scan.