TerraGold Construction
Construction & exterior experts for the Tampa Bay Area
Project Overview
TerraGold Construction Services needed a site that could match the quality of their in-house craftsmanship — stucco, drywall, siding, and stone veneer work handled start to finish without subcontractors. The brief called for a bold, trustworthy presence that turns homeowners browsing services into free-estimate requests.
We built a fast, mobile-first marketing site with a striking black-and-gold identity, a clear services breakdown, and a prominent estimate CTA on every page. The result is a site that reflects 15+ years of licensed, insured, family-owned craftsmanship at a glance.
Skills Performed
Branding Guide
Visual Identity System
The visual direction draws from the intersection of precision and warmth — a deliberate tension between structured, high-contrast typographic systems and a color palette that feels tactile and considered. Every choice was made to signal credibility without coldness.
Inspiration came from archival print design and editorial fashion — spaces where restraint and bold decision-making coexist. The result is a brand language that communicates at speed: instantly readable, unmistakably distinct, and built to scale across digital and physical touchpoints.
Color Palette
Typography
Heading
Anton
Bold, condensed uppercase sans-serif that reads like a job-site sign — direct, sturdy, and unmistakably confident.
Body
Inter
Clean, neutral sans-serif for service descriptions and estimates, prioritizing clarity over flourish.