Aura Wellness
Medical aesthetics & wellness, Tampa Bay
The Challenge
Aura Wellness offers medical weight loss, CoolSculpting, and hormone therapy under a board-certified nurse practitioner. The brief was to make the site feel as calm and premium as the treatments themselves, while removing every bit of friction between a visitor and a booked consultation.
The Approach
I designed a moody, editorial dark theme with warm gold accents and an elegant serif for headlines, paired with clear per-treatment pages and a consultation CTA that's never more than a scroll away. Telehealth availability is surfaced early, so remote patients know they're covered before they even reach the contact section.
The Result
The result reads more like a boutique spa brand than a clinical practice, while keeping every treatment's details easy to scan and the booking path short, from three core treatment lines to a same-day consultation request.
Branding notes
Color Palette
Typography
Heading
Cormorant Garamond
An elegant serif with an italic accent variant, giving the brand a boutique, spa-like warmth rather than a clinical tone.
Body
Inter
A clean, legible sans for treatment details and scheduling, keeping clinical information easy to scan under the softer headline type.
Let'stalk
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